When does the challenge run?
Monday, August 24 through Friday, August 28, 2026. The main sessions begin at 1:00 PM ET and run approximately 2–3 hours. VIP Backstage Sessions begin 1 hour before each main session (12:00 PM ET).
What is the 7 Figure Secrets Challenge?
The 7 Figure Secrets Challenge is a five-day live virtual event with Dan Kennedy that teaches the three specific differences between business owners stuck at six figures and those producing seven. It's the first time this material has been offered publicly and free — previously it was only available at Dan's Seven Figure Academy, a three-day invitation-only seminar with a four-figure admission price.
The challenge runs live on Zoom from August 24 through 28, 2026. Days 1-4 include daily replays posted inside the Magnetic Marketing members portal. Day 5 is the Dan Kennedy Day — live with Dan Kennedy himself, running approximately 5 hours.
Who is this challenge for?
The challenge is designed for established business owners who have earned six-figure income and cannot figure out why seven figures remains out of reach. Consultants, advisors, coaches, service professionals, and entrepreneurs across virtually every industry benefit from Dan's framework because it addresses how you price, who you sell to, and how you structure client relationships — principles that apply broadly.
It is also for people willing to seriously examine what they believe about money, pricing, and their clients. If you believe the path to seven figures is a new funnel, a bigger ad budget, or a better posting schedule, this challenge is not for you.
How much does it cost?
Registration is $27. The VIP upgrade is included if you pay shipping & handling for the physical Seven Figure Secrets Multimedia Book ($14.95 US / $19.95 international), and you can optionally add order bumps at checkout.
Optional paid items on the VIP page:
Magnetic Marketing System — $47
Only Choice Swipe Vault — $97
Welcome Kit S&H — $29.95 US / $69.95 international (kit itself is free)
Day 5 with Dan Kennedy Replay — $97, VIP-only
Taking VIP also starts a 30-day trial of Dan Kennedy's NO B.S. Letter. After the trial, the subscription is $97/month domestic or $137/month international, and can be cancelled anytime. If you cancel within the trial, you keep the book and all bonuses regardless.
How do I register?
Visit the registration page at https://www.sevenfiguresecrets.com/register-now, complete the $27 registration, and choose whether to add the VIP upgrade on the next page. You'll receive a confirmation email with your Zoom access details.
I'm already a Gold, Diamond, Coaching, or NO B.S. Letter member. What do I do?
Existing Magnetic Marketing Gold, Diamond, Coaching Members, and NO B.S. Letter subscribers receive the full VIP Experience automatically. When you register for the challenge using the email connected to your existing membership or subscription, you'll be automatically rerouted to a member-only signup page where you can choose to receive the physical Seven Figure Secrets book for book S&H only ($14.95 US / $19.95 international), or decline and proceed directly to the confirmation page. Either way, VIP access is unlocked — there is no additional VIP fee.
Register with the email connected to your membership so the system recognizes you correctly. If you register with a different email, you may be routed to the standard VIP page instead. In that case, contact [email protected] and the team will help.