When does the challenge run?
Monday, May 18 through Friday, May 22, 2026. All sessions run on Eastern Time (ET). The main sessions begin at 1:00 PM ET and run approximately 2–3 hours. VIP Backstage Sessions begin 1 hour before each main session (12:00 PM ET).
How much does it cost?
Registration to the challenge is 100% free with no credit card required. The VIP upgrade is also free. The only paid items are optional: shipping and handling for the physical Seven Figure Secrets book ($14.95 US / $19.95 international), and any order bumps the customer chooses on the VIP page (Magnetic Marketing System, Positioning Workbook & Audit Builder, MIFGE Kit). Taking the VIP path also starts a 30-day trial of Dan Kennedy's NO B.S. Letter newsletter.
Who is the challenge for?
The challenge is designed for established business owners — consultants, advisors, coaches, service professionals, and entrepreneurs — who have earned solid six-figure income and cannot figure out why seven figures remains out of reach. It is also for anyone willing to seriously examine their beliefs about money, pricing, and the clients they sell to.
Attendees come at different levels: some are working toward their first six-figure year, some are deep in six figures, some are already at seven and looking for the next level. What everyone shares is willingness to stop running faster and start thinking differently.
What does the challenge teach?
The challenge covers three fundamental differences between six-figure and seven-figure earners: thinking and behavior (the seven-figure earner's belief system about money, pricing, and clients), process (how value is exchanged for money), and customer (the nature and value of the clients served). These pillars are taught through a series of named diagnostics including The Ceiling, The Two Lists, The Underwear Principle, The Mastermind Trap, The Business Hiding Inside Your Business, and The Income Thermostat.
Days 1–4 cover the framework. Day 5 is with Dan Kennedy, focused on direct application and participant questions.
Is this a webinar, a live event, or pre-recorded?
The challenge is delivered live online over five days. Days 1–4 have replays available for registered attendees for a limited window. Day 5 with Dan Kennedy has no replay for anyone — it must be attended live.
Where is the challenge hosted?
The challenge is hosted on Obvio at 7figuresecrets.obv.io. Registered attendees receive a confirmation email with their access link and an event password. New Obvio users will be prompted to set up their own account password on first login.