What is the Gold Plus membership?
Gold Plus is the Gold Membership PLUS access to the Magnetic Marketing FRAP Chapter and the supporting tools and software. It's designed for the business owner who wants to use FRAPL to grow their own business with the right tools, guidance, and accountability to actually implement what they learned during the challenge week. Diamond Plus is the same idea at the Diamond level — Diamond benefits PLUS the FRAP Chapter, software, and monthly mastermind.
What's included in Gold Plus?
Each month, Gold Plus members receive:
Access to the Magnetic Marketing FRAP Chapter (Darcy Juarez's virtual chapter)
The Profit Academy software, including the Hidden Revenue Assessment and personalized Profit Plan
DaVinci AI — the FRAP-trained AI guide for pricing scripts, referral systems, premium offers, and more
Monthly virtual FRAPL Chapter meetings led by Darcy — a working mastermind where members bring real numbers, wins, and stuck points
The No B.S. Marketing Letter — a physical monthly newsletter delivered to your door
Behind-the-Scenes Video Walkthroughs — Russell and his team showing what's actually working in their funnels, ads, and campaigns
Avatar Builder and Personals Ad Lead-Gen Builder included with the Gold Membership
What's the difference between Gold Plus and Diamond Plus?
Both tiers include the FRAP Chapter, Profit Academy software, DaVinci AI, and Darcy's monthly virtual mastermind. The difference is which Magnetic Marketing membership tier sits underneath:
Gold Plus is built on the Gold Membership — $249/month or $2,490/year
Diamond Plus is built on the Diamond Membership and adds the higher-tier Diamond benefits — $449/month or $4,490/year
Diamond benefits include the monthly Q&A call with Dan Kennedy, Dan's masterclasses, and other Diamond-tier content. Gold Plus is the right fit for most business owners who want to apply FRAP inside their existing business with the right tools and monthly accountability. Diamond Plus is for members who want all of that PLUS the higher-tier Diamond benefits.
What is the FRAP Chapter and how do I access it?
The FRAP Chapter is Magnetic Marketing's virtual chapter, hosted by Darcy Juarez. Members join a community of business owners applying FRAPL in their own businesses, meeting once a month virtually for working sessions, JV swaps, mastermind conversations, and the collaborative work that mirrors what happens during the challenge week. Once you enroll in Gold Plus or Diamond Plus, your access is added automatically to your Magnetic Marketing member area.
How is Gold Plus different from Seven Figure Operating System?
Gold Plus and Seven Figure Operating System are completely different products designed for different goals.
Gold Plus ($249/month or $2,490/year) is an ongoing membership for business owners who want to apply FRAP inside their existing business with the right tools, AI, and monthly accountability — without the larger investment. Members participate in Darcy's virtual chapter but do not launch or run their own chapter.
Seven Figure Operating System ($997 deposit + $7,000 in full or 3 payments of $2,497) is the full implementation program for business owners who want to build a FRAP-based consulting practice AND run their own local chapter. It includes FRAP Certification, 12 months of Alchemy implementation coaching, the virtual 2-day intensives, in-person FRAP events, and direct access to the Dan Kennedy team.
Neither is a lesser version of the other. They serve different objectives. If a customer wants to use FRAP inside their own business, Gold Plus is the fit. If a customer wants to certify in FRAP and run their own chapter as a consultant, Seven Figure Operating System is the fit.
What if I want Seven Figure Operating System later?
Gold Plus does not lock you in or lock you out of anything. When you're ready, you can ascend to certification and open your own chapter through Seven Figure Operating System. Your Gold Plus membership will not stand in the way.
What's NOT included in Gold Plus?
Gold Plus does not include:
FRAPL Certification (this is in Seven Figure Operating System)
The ability to launch or run your own local FRAP chapter (you participate inside Darcy's chapter)
The Ultimate Marketing Machine (this is in Seven Figure Operating System / Alchemy)
The specialized Dan Kennedy AI Agents
Alchemy Coaching with Darcy (Gold Plus does give you Darcy once a month inside the virtual mastermind — Alchemy is separate)
All of these are available through upgrade to Seven Figure Operating System or Diamond Plus when you're ready.
Who is Gold Plus for?
Gold Plus is designed for business owners with a running business who want to pull more revenue out of what they already have. Owners in any industry can benefit from the framework — the FAQ explicitly mentions FRAP working in funeral homes, independent movie theaters, gunsmithing shops, craft stores, toffee makers, teak-wood furniture builders, and more. The principles aren't industry-specific.
Brand new or pre-revenue business owners can still join and benefit from the newsletter, software, and AI, but the chapter discussions assume a running business to apply FRAP against. Many newer owners use Gold Plus as a launchpad and ascend to higher-tier programs later.
Do I need any prior Magnetic Marketing or Dan Kennedy knowledge?
No prior knowledge required. The Profit Academy walks you through the Hidden Revenue Assessment in about 8 minutes, the newsletter and book give you the foundation, and the monthly chapter is designed to bring everyone forward — beginners and veterans both.