Do I have to buy Seven Figure Operating System to attend the 7 Figure Secrets Challenge?
No. The 7 Figure Secrets Challenge is and remains 100% free. The only optional paid item during the challenge itself is the VIP shipping-and-handling upgrade ($14.95 domestic / $19.95 international), which adds the multimedia book and bonus trainings. Seven Figure Operating System is a completely separate offer presented during the challenge — it is optional, and customers can attend all five days of the challenge without buying anything.
Is Seven Figure Operating System the same as VIP?
No. They are completely different. The VIP upgrade for the 7 Figure Secrets Challenge is a free enhanced challenge experience (only book shipping and handling is charged). Seven Figure Operating System is a separate, more comprehensive coaching and certification system priced at $997 deposit + $7,000 in full or $997 deposit + 3 payments of $2,497. The two offers are not connected — customers can be VIP, free attendees, or existing members, and they will see Seven Figure Operating System the same way regardless of tier.
Who is Seven Figure Operating System for?
Established business owners — consultants, advisors, coaches, service professionals, retailers, and anyone running a small to mid-sized business — who are at six figures or close to it and want a clear, repeatable system for getting to seven. The program is designed for people who want both the strategic framework (pricing, model, positioning) AND ongoing implementation help from the Dan Kennedy team. It is not designed for people looking for a single tactic or template, and it assumes willingness to go through a certification process and attend live coaching calls.
Will Seven Figure Operating System work for my type of business?
The framework applies across most categories — consultants, coaches, advisors, professional service businesses, retailers, real estate professionals, dentists, chiropractors, financial advisors, and many others. The principles aren't industry-specific. They are about how a business owner prices, who they sell to, and how they structure the relationship. Customers with specific business types who want to confirm fit can email [email protected].
What's the total stated value of Seven Figure Operating System?
The total stated value is $42,479, broken down as: FRAP Certification + Profit Academy ($2,997), The Leverage Square ($3,997), Intensives in the Alchemy Pillar ($19,997), In-Person FRAP Events ($997), Scraping Software ($997), DaVinci JV Swaps Tool ($997), Dan Kennedy Marketing Software ($9,997), and Ask Dan Kennedy Q&A ($2,500). The actual price is dramatically less than the stated value — see the Pricing article for current pricing.