Who is Alchemy for?
Business owners and entrepreneurs who want to grow with proven direct-response marketing — whether newer to business or already established and looking to scale profitably. It's designed for people who want real strategy, clarity, and hands-on implementation support rather than generic business motivation.
Who runs the coaching?
Darcy Juarez of Magnetic Marketing delivers the trainings, intensives, and live coaching sessions. Members frequently describe Darcy as the reason for their biggest breakthroughs.
How is Alchemy different from being a Magnetic Marketing or Diamond member?
Diamond membership gives you the resources and material. Alchemy adds direct coaching and accountability on top of it — monthly sprint trainings that walk you through implementation, four 2-day intensives, and live Office Hours and Critique Hours where your specific business and materials get attention.
In short: Diamond is the toolkit; Alchemy is the toolkit plus a coach guiding you to use it. Your 12 months of Diamond membership is included with Alchemy.
Do I need marketing experience to benefit?
No. The program is structured to build your marketing system step by step, and members range from people new to business and coaching through to multi-year business owners. Beginners get a clear path; experienced owners get the refinements and feedback that move the needle.
What kind of businesses does this work for?
The principles are direct-response fundamentals — understanding your 'who,' positioning, messaging, offers, and follow-up — which apply across industries, whether you sell services, products, coaching, local, or online. The coaching is tailored to each member's specific situation.
How do I join Alchemy?
Complete the application at https://magneticmarketing.com/nextstep. Applications are reviewed within 12 to 24 hours. Within 24 to 48 hours after applying, the team will call and text the number you provided to set up a 15-minute Zoom with Darcy. Or you can enroll right away on the investment page.
Once enrolled, check your email for access to the members-only area, then follow the getting-started steps in the Getting Started article.
Why do I have to apply? Can't I just buy?
The application helps the team make sure Alchemy is a good fit for your goals before you commit. After you apply, you can either enroll right away on the investment page or book a quick call with Darcy to get your questions answered first.